Greeley Gray Wolves – Branding

The Greeley Gray Wolves is a fictional college football team located in Greeley, Colorado. The concept of this brand was to make the team more exciting, intimidating, and unifying in order to bring in more students, alumni, and fans to football games. Using pops of color and sharp graphic elements, this rebrand will make fans more excited to attend games. The goal of this project was to create a unified fan base that everyone in Greeley can be proud to represent. This project features an identity suite, tickets, posters, program book, football uniforms, signage, and a responsive website featured in desktop and mobile.

Student Project at Auburn University