NOMADIK – Branding & Ad Series

Nomadik is a fictional company offering various excursions ranging from day trips to overnight to weekend trips. The company is located in Salt Lake City, Utah and offers multiple hiking excursions ranging in difficulty, location, and time. Nomadik focuses on hiking excursions and the creation of friendships for people who share a love of the great outdoors. Excursions can range from local, regional, national, and occasional international excursions for extreme hikers. This project features an Ad Series and Corporate Identity Suite. The goal of this project was to create a meandering movement throughout the brand using the placement of lines and breaks within the logo. The colors of the brand represent the outdoors and emit a friendly personality geared towards potential clients wishing to hike.

Logo accepted into Auburn University Spring 2017 Student Show – Juried by Jim Bull | Student Project at Auburn University