Persona Nail Polish – Packaging

Persona is a fictional nail polish company located in New York City. The concept of this packaging was based around the logo and the idea of women being able to represent their mood or style through the color of their nails and by thinking outside of the box to be bold, confident, and unique in their personalities. The logo of the brand is kept muted in order to keep consistency across the collections and for the colors of the polish to be more noticeable for customers shopping for nail polish. The goal of this project was to create four collections representing the four seasons using vivid, classic, and uncommon colors to showcase the diversity of styles amongst women.

Student Project at Auburn University